Before you, you see the new 24- story flagship store for design firm Louis Vuitton, designed by Japanese architect Jun Aoki. To be called L’Avenue Shanghai, the new store will be the largest LV flagship in the world.
The form is subtly organic. A tower form rises from a sweeping skirt of a podium. It has been suggested that this building is in some way bringing femininity to the tower form. It is difficult to see how this could be so. The fashion industry is itself quite a masculine field. Fashion may seem a feminine interest, but it is filled with men designing clothes for women to be seen in. There is no judgement here- do not misunderstand me- but the fact that a phallic tower holds inside it one of the headlines of the fashion industry, does not feminize it.