Architecture : Rafael Viñoly Architects
Branding & Creative : DBOX for CIM Group & Macklowe Properties
Photography : Richard Berenholtz
432 Park Avenue, NYC’s soon to be the tallest residential tower (also in the western hemisphere) just hit the 50% milestone in last month, reaching a height of 700 feet. Emmy-award-winning branding and creative agency DBOX is in charge of branding and creative for this project designed by architect Rafael Viñoly, and you should have a look at it if you didn’t already. Where can you see the film they made for it you ask? well… that is truly a million-dollar question!
First, the early exteriors:
And the interiors that came in later
For more information about the film, check out this article on the New York Times – Selling Park Avenue Condos at $250,000 a Minute
Here’s the Vanity Fair spot made about this tower :